CAROLINE SMAILES

Build-A-Bear Workshop teams up with BBC Children in Need

Build-A-Bear Workshop teams up with BBC Children in Need once again to give guests the opportunity to make their beary own Pudsey and Blush Bear.

Following the success of last year’s campaign that sold over 11,500 bears, Pudsey and Blush Bear are back and now available at Build-A-Bear Workshop stores nationwide.

“We are absolutely delighted to be partnered with such a worthy cause like BBC Children in Need again and with the addition of Blush Bear and a limited edition Pudsey Bear, we hope this year supersedes the previous year’s campaigns,” said Build-A-Bear Workshop Founder and Chief Executive Bear, Maxine Clark. “Giving back to the community and helping children and families is a core value at Build-A-Bear Workshop and is at the very heart of our brand.”

Pudsey and Blush fans are able to make their beary own BBC Children in Need mascot at any of 55 Build-A-Bear Workshop stores across the UK with £5 from the sale of each Pudsey and Blush Bear going directly back to the national charity Appeal (Blush Bear who is Pudsey’s ‘BBF’ comes with magnetic paws to help her cover her rosy cheeks).

In 2010, Build-A-Bear Workshop donated a bear-illiant £135,000 to BBC Children in Need through the sale of Pudsey and Blush Bear and this year they’re hoping to do even better with the addition of new clothing for the furry pair. Every penny raised helps to make a positive difference to the lives of disadvantaged children and young people right here in the UK.

Guests can support the cause by purchasing a Pudsey or Blush Bear from any Build-A-Bear Workshop store nationwide or from the company’s website. Pudsey Bear retails at £15, Pudsey Bear t-shirt at £5, Pudsey Bear Pyjamas at £10 and the Pudsey Bear slippers at £4.50 each. Blush Bear retails at £15, Blush Bear t-shirt at £5 and the Blush Bear dress at £10 each.

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