Something for the weekend: Giving away Superboot, the bum toning boots from Fitflop

As some of you know, I’ve been facing up to health issues and looking to alter my lifestyle. As a result, for the last 7 weeks I have been guided by The 4-Hour Body by Timothy Ferriss (more on that another time).

Part of this lifestyle change involved increased exercise and Oscar has benefited. Walking him is not always a delight, as he pulls and the walk soon becomes me doing a ridiculous ‘power’ walk. But, for the last few weeks I’ve been wearing Fitflop bum toning boots, a Short Leather Superboot to be precise, and I think they’re very fabulous.

For those not in the know,  Fitflop footwear ‘works your body while you walk’. And, it honestly does! The changes in my eating have altered my energy levels and weight, but my Fitflop Superboots have been focusing on toning and posture. I can already see clear results in my problem areas. (Fear not, I promise not to post photos!)

How does it work? Well these magic boots have the microwobbleboard midsole that made FitFlop sandals famous (I am a bit in love with these red sandals). Basically, the Superboot helps activate the muscles in your thighs, calves and bum with every step. But, clearly, there is science involved:

FitFlop footwear is biomechanically engineered to help tone and tighten your leg muscles while you walk in them. Fitflop microwobbleboard:

  • increases leg and bottom muscle activity (up to 30%). (So you feel less ache in your hips and knees)
  • absorbs more shock than a normal shoe (up to 22%)
  • helps realign ground force reaction closer to your joints
  • delivers up to 16% more hamstring activation
  • reduces back stress

I must admit that I was a bit skeptical at first. I’d seen very mixed reviews about some of the other trainer-brands on twitter, but lots of people were raving about Fitflop sandals. Clearly it’s still a little too cold for me to indulge in sandals (and I’m a Geordie, so we’re talking proper cold!). But when I received the boots I was thrilled, they are perfect casual boots for walking Oscar and school runs.

Getting used to the boots was easy. It took my feet a couple of wears before they adjusted to the Superboot. My heels reacted on the first wear, but I think that was to do with how I was positioning them. Within 2 days they were a perfect fit and have been since. The Superboots are casual, extremely comfortable, look ace with jeans and I find myself walking ‘the long way around’ when I’m wearing them (like they encourage me to try that little bit harder).

After 3 weeks of wearing them (and walking in them) at least one hour a day, I can see clear changes in my shape.  And, I must also add that I am NOT one for diet fads or gimmicks, I never have been. If something didn’t work then I’d not be mentioning it on my blog, but I really am toning and in all the right places (and at my age toning in the right places is somewhat miraculous!). I still have a long way to go, but I am moving in the right direction.

Anyway, I am UTTERLY thrilled that I have 2 pairs of the Short Suede Superboot to give away to you, my dear friends. The RRP is around £100 a pair. The pictures of them can be seen in this post – they are both size 6, one pair is in taupe and the other pair in amethyst. They are a pull- on style for casual or workday wear.

To enter this fabulous Fitflop give away, simply leave a comment saying which colour you’d like to win. Enter to win ‘taupe’, ‘amethyst’ or ‘both’ by 3pm (GMT) March 8, then I’ll pop all names into two mugs (one to win amethyst, the other to win taupe) and ask a small child to select 2 winners.  Apologies, but this competition is UK only as I’m posting out the boots to the winners. And, again, the only size I have is a size 6.

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  • Posted March 3, 2011 at 9:30 pm | Permalink


  • Linda M V
    Posted March 3, 2011 at 9:33 pm | Permalink

    Amethyst, please!

  • in a welshgarden
    Posted March 3, 2011 at 9:55 pm | Permalink

    Ooh I am liking these fine boots – I would be very happy to win either pair! : )

  • Posted March 3, 2011 at 10:00 pm | Permalink

    Both please.

    (I have those red sandals)

  • Jane Dale-Beaumont
    Posted March 3, 2011 at 10:07 pm | Permalink

    amethyst :)

  • Kelly Railton
    Posted March 3, 2011 at 10:15 pm | Permalink

    Oh yes please! I am sorting my weight and health out so could do with some help!! Xxx

  • Posted March 3, 2011 at 10:50 pm | Permalink

    Fitness benefits or not, I like the style! Would be delighted to win either pair.

  • jude
    Posted March 3, 2011 at 11:03 pm | Permalink

    Is it greedy to say both?! If it is then amethyst!! *fingers crossed*

  • Kayleigh Bryant
    Posted March 3, 2011 at 11:08 pm | Permalink

    Amethyst, please.

  • Debbie Coney
    Posted March 3, 2011 at 11:37 pm | Permalink

    I’m not fussy, I’d be grateful for either- but since you’re putting names into 2 cups I won’t be greedy and shall say Taupe. Thank you x

  • Jan Davies
    Posted March 4, 2011 at 12:09 am | Permalink

    either – both – whatever!!! I wear fitflops ALL the time but have no boots!!! xxx

  • Cas
    Posted March 4, 2011 at 12:41 am | Permalink

    Taupe please

  • Posted March 4, 2011 at 7:26 am | Permalink

    ‘(and I’m a Geordie, so we’re talking proper cold!)’ that made me laugh! These boots are evidently made for walking. Good luck.

  • Deborah
    Posted March 4, 2011 at 8:16 am | Permalink

    Either but if I had to choose just one – taupe please, wow what a privilege to do this! thanks x

  • Posted March 4, 2011 at 8:18 am | Permalink

    Taupe please. They’re not for me, they’re for my wife. Honest.

  • Jane Roberts
    Posted March 4, 2011 at 9:38 am | Permalink

    Both please x

    They look so comfortable, and lovely ♥ ♥ ♥ and I love both the colours ♥ ♥ ♥

    Thank you

  • Posted March 4, 2011 at 9:45 am | Permalink

    Taupe, please!

  • Posted March 4, 2011 at 9:59 am | Permalink

    And what Dan said. Apart from it’s my wife. Not his.

  • Posted March 4, 2011 at 10:10 am | Permalink


  • Posted March 4, 2011 at 10:44 am | Permalink

    Ooohhh I’m trying to lose weight at the moment and walk more so these would be perfect! Amethyst would be utterly wonderful but I wouldn’t be dissapointed with the Taupe either!

    *crosses fingers*

    C x

  • Posted March 4, 2011 at 10:59 am | Permalink

    Taupe please x

  • Posted March 4, 2011 at 11:32 am | Permalink

    Both please!

  • Posted March 4, 2011 at 11:48 am | Permalink

    Great that they are a size 6. Please put me in to win either colour please.
    Thanks. May have to invest anyway if not successful, they look really nice.

  • Kathryn Harriss
    Posted March 4, 2011 at 12:13 pm | Permalink

    How fabulous. Either, please!

    ps am enjoyed Like Bees to Honey at the moment and no, I am not creeping to try and get the boots!

  • Geraldine
    Posted March 4, 2011 at 2:59 pm | Permalink

    I am soooo sceptical about Fit Flops in general that the only way I’ll wear one is if I win one (or two :)

  • Posted March 4, 2011 at 3:24 pm | Permalink

    either please!

  • Sue
    Posted March 4, 2011 at 3:32 pm | Permalink

    I too have had to come to terms with some health issues lately. I’m told these boots can make a huge difference when you have pain walking so I’d love to try a pair. I’d be grateful for any colour, but ameythst sounds terrific and would wind my teenage daughter up wonderfully ;)

  • Karen
    Posted March 4, 2011 at 7:44 pm | Permalink

    They look great. I’d like both please. Thank you.

  • Posted March 4, 2011 at 9:00 pm | Permalink

    Amethyst please!

  • Posted March 5, 2011 at 10:50 am | Permalink

    I’d be happy with either pair, please. Doesn’t matter what colour they are, as long as they do something about the shape of my bottom, tee hee!

  • Posted March 5, 2011 at 10:59 am | Permalink

    What wonderful boots! I would love to try them as have committed to walk the kids to school and back every day (4 miles!) in a bid to get fit, help the environment and blow the cobwebs away. Are they comfortable to wear? I had MBT’s once and they were painful!

    Please could you put me in the draw for either Taupe or Amethyst as I would be so grateful to recieve either!

    Thank you so much, I have also tweeted for you!


  • Danielle Beaney
    Posted March 5, 2011 at 11:11 am | Permalink

    Either would be fab!
    I have wanted some fitness inspired shoes/boots/flip flops since I had my 1st child 4 years ago…3 children later and my weightloss situation it borerline desperate!

  • Alana
    Posted March 5, 2011 at 10:18 pm | Permalink

    Amethyst please. Thanks.

  • Posted March 5, 2011 at 10:24 pm | Permalink

    Either. Both. I love FitFlops and have seen how well they work.

  • Posted March 5, 2011 at 11:41 pm | Permalink

    Either for me, please! These look very fine. What a top idea!

  • Sue
    Posted March 6, 2011 at 8:55 pm | Permalink

    The chance of new boots in any colour is a sure way to pull me out of the woodwork.
    And the promise of new body is obviously an added bonus. So I will be greedy and say both please.
    Thank you.

  • Suzanne
    Posted March 6, 2011 at 10:59 pm | Permalink

    These sound great – put me in for the taupe pair please!

  • Posted March 7, 2011 at 2:06 pm | Permalink

    Wow, in my size too!

    I’d love either colour so both please!

  • Posted March 7, 2011 at 2:07 pm | Permalink


  • Posted March 7, 2011 at 2:46 pm | Permalink

    Amethyst please x

  • bondgirluk
    Posted March 7, 2011 at 4:33 pm | Permalink

    Happy slut boots. Both. Oh God, the odds are so much better than the lottery; I am nervous. It’s like a free raffle.

  • Kath Amis
    Posted March 7, 2011 at 9:13 pm | Permalink

    Either colour would be lovely!

  • Jade
    Posted March 8, 2011 at 1:20 am | Permalink

    I would be utterly thrilled to win either pairs, they sound amazing. Just what I could do with for work as I am on my feet all day and get pains in my knees and back. It would be an added extra bonus if they tone me up to :o)
    *fingers and toes crossed*
    Good luck!

  • Posted March 8, 2011 at 7:29 pm | Permalink

    Both please :)

  • Posted March 8, 2011 at 7:44 pm | Permalink

    I’d love to win either pair , they sound wonderful , just what I need. Thank you so much for this very generous giveaway.

  • Posted March 11, 2011 at 9:12 am | Permalink

    Winners are Suzanne – taupe and in a welshgarden – amethyst.
    Congratulations! Email me your addresses and I’ll pop them in the post to you asap x

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