99 Reasons Why: The word spreads.

In the last 4 days my blog hits and visits have soared. People have visited from all over the world. And in those 4 days this media coverage has occurred:

Print article in The Independent, which starts with “A new digital novel will overturn centuries of literary tradition by allowing readers to choose how they would like a story to end…”

Article in The Telegraph, that starts with, “In a radical departure from literary tradition, author Caroline Smailes’s latest work 99 Reasons Why has a choice of 11 possible endings.”

Article in The Mail Online, that starts “A new digital novel will change its ending based on the the reader’s tastes and mood.”

BBC Radio 4′s ‘Today’ talks about the novel.

A negative ‘report’ in The Telegraph (no interview or approach made by the person who wrote the article), claiming that authors should have a sense of an ending: ‘If you provide your readers with a choice of endings, or curtain lines, you are not taking your work seriously – and don’t deserve to be taken seriously yourself.’ Ouch!

My appearance on BBC Breakfast – (including part 2 of the clip from the TV broadcast):

99 Reasons Why: In Ukraine

99 Reasons Why: In Germany
99 Reasons Why: In Brazil

99 Reasons Why: Dutch?

99 Reasons Why: In Portugueses

99 Reasons Why: In Hungary

99 Reasons Why: In the USA
99 Reasons Why: In Italian

99 Reasons Why: On MSNBC

99 Reasons Why: In the Daily Times in Pakistan

99 Reasons Why: In the Huffington Post

99 Reasons Why: In Russian

99 Reasosn Why: In Lithuanian

99 Reasons Why: In China

In India, ‘Smailes came up with the idea – reminiscent of the multiple endings in the 1992 comedy Wayne’s World…’

99 Reasons Why: In Latvian?

99 Reasons Why: In Gizbot

Radio interview: BBC Radio Scotland.

Radio interview: BBC Radio Hereford.

Radio interview: BBC Radio 5Live.

So tomorrow, it’s back to my quiet office, to editing, to my roller-skates, with a pot of tea and a packet of Jammie Dodgers.

That was a rather exciting 4 days.

(For those who are interested, the photos are from BBC Breakfast: the sign on my dressing room, in makeup, my dressing room and on set)

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  • Darren Craske
    Posted February 19, 2012 at 10:31 pm | Permalink

    I have loved every minute of tracking this from the sidelines, watching your star soar. I am very muchly positively thrilled for you.

  • Trish
    Posted February 19, 2012 at 10:40 pm | Permalink

    Oh Caroline!! What a week you’ve had!! So so proud of you, lovely lady! You handled yourself so incredibly well on Breakfast. I don’t understand how people can be so negative about 99 Reasons, just because you dared to do something a little different. I am so looking forward to getting to have a say in how a story ends. I wish you all the success in the world hun. You deserve it! xxx

  • susanne brindle
    Posted February 19, 2012 at 11:32 pm | Permalink

    Hi Caroline. Gosh I can’t believe that in just a few weeks since meeting you at Blackburn library all this has happened to you!
    My 12 year old son was really impressed with the postcard of Freeks and the ’99 reasons why’ idea. Yesterday I was reading Like bees to honey at my mums and she recognised your name from the morning tv show!
    I wish you all the very very best ;-))))

  • Posted February 20, 2012 at 1:00 am | Permalink

    Wish I could’ve seen Breakfast on iplayer so I could join in the fun but it’s been so exciting to see all this happening from afar. Good luck with this week of work. jx

  • Posted February 20, 2012 at 9:16 am | Permalink

    Hi Caroline,
    I feel like I have been on part of your journey with you, or at least beside you – You’ll know what I mean:o)
    I know how hard you have worked (for years) for your “overnight success” and how you have pushed the boundaries and been willing, indeed driven, to explore new ways of writing and developing your talent.
    I wish you every success – you’ve earned it.

    • Posted February 21, 2012 at 9:07 am | Permalink

      Thanks so much Paul. It has been and continues to be bumpy and you’ve been an amazing support. I wish you SO MUCH luck with your journey X

  • angela readman
    Posted February 20, 2012 at 9:31 am | Permalink

    Wow! Truly amazing, so thrilled you are enjoying so much success- you’ve earned it. What a whirlwind! Shrug off that one article- the only ‘responsibility’ a writer has is a responsibility to remain true their craft, pursue good ideas, write well and re-write even better. That’s what literature is all about isn’t- writing well, entertaining a reader and creating possibilities? (least, that’s what I thought.) They didn’t mention what your writing is like or if the book is enjoyable- only that the idea bothered them- that says a lot. Get your rollerskates on and get yourself to the after eights factory while you can! I’m sure this is on the only the start of many many good things to come :)

    • Posted February 21, 2012 at 9:08 am | Permalink

      ‘Get your rollerskates on and get yourself to the after eights factory’ – how much of a perfect night out would that be for me? Thanks Angela – means a lot x

  • Posted February 20, 2012 at 11:05 am | Permalink

    You must be exhausted! Wow, talk about a media frenzy. Well done, Caroline. I am so excited about ’99 Reasons Why’ too, I’ve been keen to read it since you talked about it in Brighton!

  • Elliott
    Posted February 20, 2012 at 11:38 am | Permalink


    *that is all – nothing more needs to be said ;-)

  • Posted February 20, 2012 at 11:43 am | Permalink

    VERY supercool! :) x

  • Posted February 20, 2012 at 11:51 am | Permalink

    Brilliant stuff. Hopefully all that coverage will mean lots of sales when the ebook is released. As someone who grew up reading chose your own adventure books this idea really appeals to me. Can’t wait to see it in action. Congrats on such a huge response.

  • Posted February 21, 2012 at 7:37 pm | Permalink



  • Posted February 23, 2012 at 4:12 pm | Permalink


    So very happy for you — a wonderful writer and a pretty incredible woman. I hope you are ready for your big close up. The world is (anxiously) waiting.

    Very happy to hear some good news about a very good writer.


    • Posted February 23, 2012 at 4:34 pm | Permalink

      Hey David! Thanks so much for your lovely comment. Really, thank you so much x

2 Trackbacks

  • [...] Smailes‘ new novel, 99 Reasons Why, has been creating quite a stir in the weeks building up to its publication last Monday, the media interest has focused on the [...]

  • [...] 99 Reasons Why has been hitting the headlines (even landing the author slots on breakfast telly and national radio) due to its innovative approach to ebook formatting and the stories use of multiple endings. There are eleven possible endings, the reader selecting one of the eleven via a spinning wheel on the iTunes/iBooks version or a series of questions on the Kindle ebook. Having tried both versions, I think a prefer the Kindle questions. The selection of colours and numbers and suchlike leading to the Kindle endings reminded me (as I think must have been the author’s intention) of those folded paper things the girls used to make when I was at school to tell your fortune. That said, the spinning wheel on the iPad/iPhone/iPod version was a nice bit of fun. [...]

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